Trademark attorney with client and paperwork
Share on Facebook
Share on Twitter
Share on LinkedIn
By Richard Gearhart
Founding Partner

The Importance of Trademarking Your Business Name 

In today’s fiercely competitive business environment, your brand name serves as your unique identifier. It distinguishes you from your competitors and becomes the hallmark that customers associate with quality, reliability, and value. Securing a trademark for your business name is an indispensable action for preserving this invaluable asset. Trademark registration ensures that you hold the exclusive rights to your business name, thereby preventing others from using a name that could be confusingly similar to yours.

Gearhart Law believes in keeping the trademark process easy and simple for our clients. Call one of our experienced trademark attorneys at 908-273-0700 today for more information.

Understanding the Nuances: Trademarks, Copyrights, and Patents

Before embarking on the journey to trademark your business name, it’s imperative to grasp the differences among trademarks, copyrights, and patents. Although all three fall under the umbrella of intellectual property rights, they serve distinct functions:

  • Trademarks: Safeguard brand names, logos, taglines, sounds, and more.

  • Copyrights: Protect original creative works such as literature, music, and art.

  • Patents: Shield inventions and discoveries from imitation.

Step 1: Execute a Thorough Trademark Search

The Necessity of a Comprehensive Trademark Search

The inaugural step in the trademark registration process involves conducting an exhaustive search to ascertain that your desired trademark is neither already registered nor pending registration. This is a pivotal step, as the United States Patent and Trademark Office (USPTO) will not approve a trademark that bears resemblance to an existing one in related goods or services.

Methodology for Conducting a Trademark Search

While you can initiate your search using the USPTO’s online database, for a more meticulous examination, it’s advisable to consult a trademark attorney. Such professionals can pinpoint not only exact matches but also similar names that could potentially be problematic.

Step 2: Assemble and Submit the Trademark Application

Required Components for Filing

To submit a trademark application, you will need:

  • The name you wish to trademark

  • The category of goods or services the trademark will represent

  • A sample demonstrating how the trademark is utilized in commerce

Financial Aspects of Trademark Filing

The cost of filing a trademark application is $250 or $350 per class of goods for USPTO fees, and if you hire a trademark attorney there will be legal fees for their time in addition to the USPTO fees.

Step 3: Keep Tabs on Application Status & Respond to Office Actions

After your application is in the system, it becomes crucial to regularly monitor its status. The USPTO may issue “office actions” that necessitate further clarification or amendments to your application. Neglecting to respond within a six-month timeframe will result in your application being abandoned.  A trademark attorney can help you understand office actions and can respond to the USPTO for you.

Step 4: Public Notification and Opposition Phase

Once you’ve navigated through the office actions, your trademark will be published in the Official Gazette. This publication serves as a public announcement, offering anyone who believes they might be adversely affected by your trademark’s registration an opportunity to oppose it. If there is no opposition within a 30-day period, the process advances to the subsequent stage.

Step 5: Finalize Registration and Ongoing Maintenance

Trademark Longevity

A trademark can endure indefinitely, provided you consistently use it in commerce and comply with all maintenance prerequisites. You’re required to submit specific documentation between the 5th & 6th year, between the 9th and 10th year, and every decade thereafter to sustain your registration.

Trademark Renewal Process

To maintain an active trademark status, you must file renewal documents and cover the associated fees. Failure to renew will culminate in the revocation of your trademark registration.

The Value of Engaging a Trademark Attorney

While it’s feasible to undertake the trademark application process on your own, the intricacies involved make it a labor-intensive endeavor. A trademark attorney can shepherd you through each phase, ensuring that your application is robust and that you’re sufficiently safeguarded.

Frequently Asked Questions

1. How long does the trademark registration process take?

The duration can vary from 6 months to several years, contingent on factors like office actions and oppositions.

2. What distinguishes patents, copyrights, and trademarks?

Patents protect inventions, copyrights safeguard original works, and trademarks secure brand names and logos.

3. What is the cost implication for filing a trademark?

It costs $250 or $350 per class of goods for government fees, and if you hire a trademark attorney there will be legal fees for their time.

4. Why should I opt for trademark registration?

Registering your trademark confers upon you the exclusive rights to use it and inhibits others from using a similar name in related sectors.

5. Can I perpetually renew my trademark?

Yes, provided you continue to use the trademark in commerce and meet all maintenance requirements.

Choosing the Best Trademark Attorney 

By diligently following these five crucial steps, you can successfully trademark your business name and fortify your brand’s identity.

At Gearhart Law, we ensure that our client’s trademarks are protected and help you file your trademark. To consult our knowledgeable attorneys, call us at 908-273-0700 for your free consultation. 

The content herein is meant to be educational only and not to substitute for legal advice.  If you have a legal question please consult an attorney.

*Powered by AI

About the Author
Richard Gearhart, Esq. is the founder of Gearhart Law and the host of a weekly radio show for entrepreneurs called “Passage to Profit”. He has built a firm with an international presence that helps entrepreneurs from around the world with their patent, trademark and copyright needs. Richard commands a breadth of experience that comes from nearly 30 years of practice in the writing and prosecution of hundreds of patents, and in all aspects of Intellectual Property law. In 2022, Richard was recognized by ROI New Jersey as a 2022 ROI Influencer in the Law List category for being one of the best of the best in New Jersey for intellectual property law. Gearhart Law emerged from Richard’s passion for entrepreneurship and startups and his belief that entrepreneurship grows the economy and creates jobs. When we started Gearhart Law, our goal was to help and support the new business ventures of 500 entrepreneurs and inventors. After 12 years, the firm has far surpassed this goal; today, we look forward to helping even more inventors and entrepreneurs get off to a great start and reach their own goals.