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By Richard Gearhart
Founding Partner

Flavors of Innovation: The Art of Launching a Successful Food Brand

Join us as we explore the food products industry and engage with incredible entrepreneurs! From forming a dynamic team and safeguarding your ideas with IP to navigating regulatory landscapes and securing investment, we’ll cover every aspect of bringing a culinary creation to life. Gain insights into packaging, labeling, cultivated foods, the rise of plant-based proteins, and fundamental food science principles from industry experts. Join us and network with fellow entrepreneurs, innovators and inventors and learn the ins and outs of how to propel food ventures towards success!

Presented by the Entrepreneurial Strategy Series and Gearhart Law in April 25, 2024.


Peter Kalkowsky & Emma Bowe, co-founders of Shocken Foods: Shocken Foods is an award-winning plant based meat manufacturer, based in the UK. The company produces gourmet deli slices, pates & pizza toppings inspired by 3 star Michelin training & methods. Shocken Foods has secured contracts with blue chips like Google, Amazon, Meta, Airbnb, Chanel & Expedia. Read more at:

Dr. Vanessa Small, founder of Alcheme Bio: Alchem Bio is a pioneering biotechnology startup revolutionizing the optimization of flavor and nutrition in cultured products. Over her illustrious 20-year career, Vanessa has emerged as a respected thought leader and technical expert in bioengineering and product development. Read more at:

Juan Ignacio, Head of Operations & Impact at microTERRA: At Microterra, Juan Ignacio is in charge of directing the company’s communication strategy, overseeing HR activities, and developing new B2B business development strategies. He also leads impact, setting the company’s long-term impact strategy to ensure the positive impact created can scale and make sure microTERRA continues to produce more ingredients sustainably while cleaning water.

microTERRA recently launched Flora, a groundbreaking ingredient derived from lemna, an extraordinary aquatic plant that cleans water as it grows by absorbing excess nutrients. Through their proprietary process, they extract a unique ingredient that enriches foods by boosting sweetness perception, enabling a reduction in sugar while maintaining functional properties like taste and texture. Positioned within a $40 billion market, Flora stands out for its nutritional benefits and environmental sustainability. Flora can work with ice cream, beverages, jams, fruit preparations, sauces, and more. It is the first in a line of specialty ingredients from microTERRA, a BioTech company committed to developing the ingredients of the future. Discover more in their video: Introducing Flora by microTERRA:    • Introducing Flora by microTERRA   and reach out if you want to collaborate or to learn more. Read more at:

David Postolski, Esq. from Gearhart Law was our event moderator.

This event was sponsored by Gearhart Law, a full service Intellectual Property firm specializing in Patent, Trademark and Copyright Law domestically and globally. We serve inventors, entrepreneurs, and established businesses. We can help you strategize and build your IP portfolio based on your business needs. Call us for a free consultation at 908-273-0700 or contact us through:

About the Author
Richard Gearhart, Esq. is the founder of Gearhart Law and the host of a weekly radio show for entrepreneurs called “Passage to Profit”. He has built a firm with an international presence that helps entrepreneurs from around the world with their patent, trademark and copyright needs. Richard commands a breadth of experience that comes from nearly 30 years of practice in the writing and prosecution of hundreds of patents, and in all aspects of Intellectual Property law. In 2022, Richard was recognized by ROI New Jersey as a 2022 ROI Influencer in the Law List category for being one of the best of the best in New Jersey for intellectual property law. Gearhart Law emerged from Richard’s passion for entrepreneurship and startups and his belief that entrepreneurship grows the economy and creates jobs. When we started Gearhart Law, our goal was to help and support the new business ventures of 500 entrepreneurs and inventors. After 12 years, the firm has far surpassed this goal; today, we look forward to helping even more inventors and entrepreneurs get off to a great start and reach their own goals.