Founding Partner
How to Market Your IP to Investors, Licensees & Consumers
Protecting your great invention, product or service is a key step in your journey, but as you have often heard, “it’s all about marketing.” And today, marketing comes in many forms, to various audiences:
- How you market to future customers is different to how you should be marketing your business to investors.
- Similarly, marketing your product or service to potential licensees and strategic partners also has its own set of dos and don’ts.
- The experts on our panel will share their insights and wealth of experiences on how you can accomplish these goals and accelerate your growth in ways you can only imagine.
Presented by the Entrepreneurial Strategy Series and Gearhart Law.
OUR SPEAKERS:
Scott Krady, Founder and CEO of Magnitude: Scott specializes in developing customized plans to enhance clients’ influence and visibility, with a focus on business development and thought leadership. With more than 20 years of experience and media relationships, he crafts agile and innovative ideas that drive growth for technology companies, law firms, professional services and consulting firms, and a host of financial institutions, including banks, asset managers, venture capital, hedge funds, family offices, peer to peer lenders, payment providers and other fintechs. Magnitude is a full-service marketing and communications consulting firm, but one that is different. Our results-driven model is designed to solve the most complex issues that impact growth. We do so by getting to the heart of pain points and creating smart, meaningful programs and relationships that drive new business opportunities for companies ranging from start-ups to multinationals and everyone in between. The common theme is a shared commitment to client success and an approach designed to deliver measurable ROI. Our teams have on average 15+ years of experience and have been in the trenches of leading digital, content, sales and experiential programs. We prioritize relationships over transactional agreements. Read more at: https://magnitude-growth.com/
Mark McMillan, Managing Director and Founder of AQUA Licensing, LLC: Mark is a Managing Director and founder of AQUA Licensing, LLC, a leading IP transaction advisory firm. Prior to founding AQUA, Mark held various senior executive positions at leading embedded software, semiconductor, and intellectual property firms. Mr. McMillan has served as CEO for both public and private companies, as well as in global sales and marketing leadership roles driving more than $100 million in annual licensing revenue. Mr. McMillan has held leadership positions with Phoenix Technologies, Insignia Solutions, Global IPR Exchange, BSquare Corp. and Sonics Inc.. Mr. McMillan’s experience in buy and sell-side M&A, private and public fundraising, as well as IP licensing, lead him to the founding of AQUA Licensing, a specialized licensing consultancy dedicated to creating value through IP liquidity. Read more at: https://aqualicensing.com/
David Postolski, Esq, Partner at Gearhart Law is our event moderator.