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By Richard Gearhart
Founding Partner

How to Market Your IP to Investors, Licensees & Consumers

Protecting your great invention, product or service is a key step in your journey, but as you have often heard, “it’s all about marketing.” And today, marketing comes in many forms, to various audiences:

  • How you market to future customers is different to how you should be marketing your business to investors.
  • Similarly, marketing your product or service to potential licensees and strategic partners also has its own set of dos and don’ts.
  • The experts on our panel will share their insights and wealth of experiences on how you can accomplish these goals and accelerate your growth in ways you can only imagine.

Presented by the Entrepreneurial Strategy Series and Gearhart Law.


Scott Krady, Founder and CEO of Magnitude: Scott specializes in developing customized plans to enhance clients’ influence and visibility, with a focus on business development and thought leadership. With more than 20 years of experience and media relationships, he crafts agile and innovative ideas that drive growth for technology companies, law firms, professional services and consulting firms, and a host of financial institutions, including banks, asset managers, venture capital, hedge funds, family offices, peer to peer lenders, payment providers and other fintechs. Magnitude is a full-service marketing and communications consulting firm, but one that is different. Our results-driven model is designed to solve the most complex issues that impact growth. We do so by getting to the heart of pain points and creating smart, meaningful programs and relationships that drive new business opportunities for companies ranging from start-ups to multinationals and everyone in between. The common theme is a shared commitment to client success and an approach designed to deliver measurable ROI. Our teams have on average 15+ years of experience and have been in the trenches of leading digital, content, sales and experiential programs. We prioritize relationships over transactional agreements. Read more at:

Mark McMillan, Managing Director and Founder of AQUA Licensing, LLC: Mark is a Managing Director and founder of AQUA Licensing, LLC, a leading IP transaction advisory firm. Prior to founding AQUA, Mark held various senior executive positions at leading embedded software, semiconductor, and intellectual property firms. Mr. McMillan has served as CEO for both public and private companies, as well as in global sales and marketing leadership roles driving more than $100 million in annual licensing revenue. Mr. McMillan has held leadership positions with Phoenix Technologies, Insignia Solutions, Global IPR Exchange, BSquare Corp. and Sonics Inc.. Mr. McMillan’s experience in buy and sell-side M&A, private and public fundraising, as well as IP licensing, lead him to the founding of AQUA Licensing, a specialized licensing consultancy dedicated to creating value through IP liquidity. Read more at:

David Postolski, Esq, Partner at Gearhart Law is our event moderator.

About the Author
Richard Gearhart, Esq. is the founder of Gearhart Law and the host of a weekly radio show for entrepreneurs called “Passage to Profit”. He has built a firm with an international presence that helps entrepreneurs from around the world with their patent, trademark and copyright needs. Richard commands a breadth of experience that comes from nearly 30 years of practice in the writing and prosecution of hundreds of patents, and in all aspects of Intellectual Property law. In 2022, Richard was recognized by ROI New Jersey as a 2022 ROI Influencer in the Law List category for being one of the best of the best in New Jersey for intellectual property law. Gearhart Law emerged from Richard’s passion for entrepreneurship and startups and his belief that entrepreneurship grows the economy and creates jobs. When we started Gearhart Law, our goal was to help and support the new business ventures of 500 entrepreneurs and inventors. After 12 years, the firm has far surpassed this goal; today, we look forward to helping even more inventors and entrepreneurs get off to a great start and reach their own goals.