How to Tap into the Power of Storytelling for Entrepreneurial Success
How to Tap into the Power of Storytelling for Entrepreneurial Success
Every entrepreneur has a back story. Your personal narrative helps people connect with you, and therefore your company,...
Branding for Entrepreneurs: Building ‘Brand Intimacy'(R) and Safeguarding Your Name
Branding for Entrepreneurs: Building 'Brand Intimacy'(R) and Safeguarding Your Name
Companies will live and die by the brands. Thus, creating a brand is a crucial...
Why You Need a Trademark Search Before Marketing Your Brand
Richard Gearhart, Esq. Founder and Managing Partner of Gearhart Law LLC, explains the importance of doing a trademark search before making your brand public or buying a pre-existing business to avoid any trademark infringement.