The Dos and Don’ts of Franchising: All You Need to Know!
Many companies have amazing brands, products and services. One way to scale is to franchise. But what is involved exactly! This presentation brings you franchising experts who have been through the process and assisted those in their franchising journey.

WHEN: Thursday, May 25, 2023, 11:30 am EDT – 1:45 pm EDT



  1. Networking (11:30 am – 12 pm EDT)
  2. Presentation (12 pm – 1:15 pm EDT)
  3. Networking (1:15 pm – 1:45 pm EDT)

Presented by the Entrepreneurial Strategy Series and Gearhart Law.

Michael Shapiro is the Founder and CEO of, a network of more than 90 franchised online local news and digital marketing platforms in New Jersey, New York, Pennsylvania and Florida with more than 20M readers during the last year. The media industry is undergoing dramatic changes resulting in a growing void in local news coverage in thousands of communities across the United States. TAPinto is helping to fill the void in local news by applying proprietary technology paired with a franchise business model to the local news space. TAPinto is also enabling local businesses to meaningfully connect with the residents of their town, improving customer loyalty and providing support for the small businesses that are integral to our communities.

In 2008, Michael started an all-online local news site in his old hometown of New Providence, New Jersey. Soon, residents in the neighboring towns requested he start sites in their towns. After launching several more local news sites, he left his job to focus on local news full-time. He started to get more and more requests from people to start local news sites in their towns but had to decline as he could not do any more sites himself. He started thinking about how we could expand yet keep the sites local – producing high-quality, objective local news. He then came up with the idea of franchising local news – finding people who wanted to start TAPinto as their own business and providing them with the technology, training, support and continuing education they needed to be successful. TAPinto took off and today and is one of the only sustainable, scalable local journalism models in the country. Read more at:

Brian Lincer is a Partner at The Intercola Law Firm, PC where he helps clients develop, launch and grow franchise systems. Intercola specializes in representing entrepreneurs, franchisors, franchisees and national brands in matters involving business transactions, franchising, licensing, intellectual property, product distribution and corporate governance. Their fixed fee legal, franchise compliance, development, and FDD registration services leads the nation in best practices and help brands franchise the right way, close deals, and outmaneuver the competition.

With a strong track record of success in franchise law, Brian is dedicated to providing clients with the highest level of legal services, tailored to meet their unique needs. His practice focuses on assisting both startup entrepreneurs and established businesses in franchising their businesses nationwide, as well as handling transactional and intellectual property protection matters for franchise brands. Brian also excels at structuring license and distribution relationships, as well as providing guidance on trademark protection, registration, and maintenance. Read more at:

David Postolski, Esq. and Richard Gearhart, Esq. are our event moderators. Please email them with questions for our guests at: and at

This event is sponsored by Gearhart Law, a full service Intellectual Property firm specializing in Patent, Trademark and Copyright Law domestically and globally. We serve inventors, entrepreneurs, and established businesses. We can help you strategize and build your IP portfolio based on your business needs. Call us for a free consultation at 908-273-0700 or contact us through

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