Branding for Entrepreneurs: Building ‘Brand Intimacy'(R) and Safeguarding Your Name

By Richard Gearhart
Founding Partner

Branding for Entrepreneurs: Building ‘Brand Intimacy'(R) and Safeguarding Your Name

Companies will live and die by the brands. Thus, creating a brand is a crucial step in the entrepreneurial process. Branding means not just your Trademark but your overall messaging and story. This presentation will delve into the creative processes behind choosing and designing a great brand that is worthy of Trademark Protection and so much more!

Presented by the Entrepreneurial Strategy Series and Gearhart Law on February 1, 2024.

OUR SPEAKERS:

Rina Plapler is a Partner in Strategy at MBLM, The Brand Intimacy Agency. Rina leads MBLM’s thought leadership and annual research on Brand Intimacy, the emotional science behind the brands we use and love. She is the co-author of the Amazon bestseller Brand Intimacy: A New Paradigm in Marketing. Read more at: https://mblm.com/

Ashwin Kulothungun is an Associate Partner at MBLM, The Brand Intimacy Agency. He has extensive expertise in managing brand rollouts, technology-led activations, and content-led marketing plans. Ashwin leads projects for clients across an array of industries, from technology and industrial services to investment and healthcare. Read more at: https://mblm.com/

David Postolski is a senior partner at Gearhart Law, is a registered patent attorney and Intellectual Property (IP) attorney for close to 20 years. David specializes in assisting inventors, creators, artists, start-ups, entrepreneurs, early-stage companies, and emerging companies with their U.S and international IP strategy, protection, enforcement, and monetization. Read more at: https://gearhartlaw.com/team/david-po…

Steven Frydman from Gearhart Law is our Event Moderator.

This event was sponsored by Gearhart Law, a full service Intellectual Property firm specializing in Patent, Trademark and Copyright Law domestically and globally. We serve inventors, entrepreneurs, and established businesses. We can help you strategize and build your IP portfolio based on your business needs. Call us for a free consultation at 908-273-0700 or contact us through: https://www.gearhartlaw.com/

About the Author

Richard Gearhart, Esq. is the founder of Gearhart Law and the host of a weekly radio show for entrepreneurs called “Passage to Profit”. He has built a firm with an international presence that helps entrepreneurs from around the world with their patent, trademark and copyright needs. Richard commands a breadth of experience that comes from nearly 30 years of practice in the writing and prosecution of hundreds of patents, and in all aspects of Intellectual Property law. In 2022, Richard was recognized by ROI New Jersey as a 2022 ROI Influencer in the Law List category for being one of the best of the best in New Jersey for intellectual property law. Gearhart Law emerged from Richard’s passion for entrepreneurship and startups and his belief that entrepreneurship grows the economy and creates jobs. When we started Gearhart Law, our goal was to help and support the new business ventures of 500 entrepreneurs and inventors. After 12 years, the firm has far surpassed this goal; today, we look forward to helping even more inventors and entrepreneurs get off to a great start and reach their own goals.