IP Litigation Strategy: Protecting Your Business When a Competitor Copies Your Product
When a competitor copies your product, the right IP litigation strategy is not always to sue immediately. The best outcome depends on what IP you hold, how strong your position is, what the infringer is likely to do, and whether litigation is the most efficient path to resolution. This post covers the...
When to Send a Cease-and-Desist Letter for Trademark Infringement
A trademark infringement cease and desist letter is often the right first move when someone is using your brand without permission, but not always. Sending one too early, too aggressively, or without the right content can hurt your position. This post explains when to send it, what it should include, and...