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Securing a trademark protects your brand and gives you exclusive rights to use your name, logo, or slogan in connection with your business. But the process isn’t instant. The U.S. Patent and Trademark Office (USPTO) carefully reviews every application, and approval can take months—or even longer if there are complications. While some delays are unavoidable, others can be prevented with the right approach. A well-prepared application and quick action on any USPTO requests can make a significant difference. By taking the right steps, you can move your trademark forward as efficiently as possible.
Start with a Strong Application
A well-prepared application is one of the best ways to avoid delays. The USPTO examines every detail, and mistakes can lead to rejections or requests for more information. Taking the time to get it right from the start can help you move through the process more quickly.
Here’s how to strengthen your application:
- Conduct a thorough trademark search – Before applying, check whether a similar mark is already registered. This helps you avoid conflicts that could slow down or block approval.
- Choose a distinctive mark – Generic or descriptive names often face rejection. A unique trademark has a better chance of approval.
- Accurately list your goods or services – The USPTO has strict classifications. Mislabeling your products can lead to costly amendments.
- Review everything carefully – Even minor errors in contact details, ownership information, or design descriptions can lead to delays.
Taking these steps helps your application move forward without unnecessary obstacles.
Consider TEAS Plus for Faster Processing
The USPTO offers multiple filing options; choosing the right one can affect how quickly your application moves forward. TEAS Plus is the most efficient choice, but it has strict requirements. If your application meets these criteria, this method can speed up processing and reduce the likelihood of delays.
TEAS Plus applications follow specific formatting and classification rules, which lowers the risk of rejection due to errors. The USPTO also processes these applications more quickly because they require less manual review. In addition to saving time, TEAS Plus has a lower filing fee than other options, making it both a practical and cost-effective choice. However, not every trademark qualifies for this option. If you’re unsure whether TEAS Plus is the right fit, we can review your application and ensure it meets the requirements before filing.
Respond to Office Actions Quickly
If the USPTO raises concerns about your trademark application, responding quickly can keep the process moving. An office action is a letter from the examiner outlining issues that need to be addressed before approval. While you typically have six months to respond, waiting too long can cause unnecessary delays.
A complete and well-prepared response increases the chances of overcoming objections. Whether the issue involves clarification, a formatting adjustment, or a potential conflict with another trademark, addressing it promptly helps avoid further setbacks. If the response is incomplete or unclear, the USPTO may issue another office action, adding months to the process.
Taking action early and ensuring every point is addressed properly can make a significant difference. If you need help drafting a strong response, we can guide you through the process and improve your chances of approval.
Use the Petition to Make Special
In some cases, you can request expedited processing by filing a Petition to Make Special. The USPTO allows this option under limited circumstances, such as ongoing trademark infringement or pending litigation involving your mark. If granted, your application moves to the front of the review queue, reducing wait time.
To qualify, you must provide a valid reason and submit proper documentation. This petition doesn’t guarantee faster approval, but it can help in urgent situations. If you believe your application meets the criteria, we can assess your case, prepare the necessary paperwork, and file the petition on your behalf.
Monitor Your Application and Follow-Up
Keeping track of your trademark application helps prevent avoidable delays. The USPTO provides an online system where you can check the status and see if any action is required. If your application stalls or a deadline approaches, following up with the USPTO can help move things along. Missing a request for more information or failing to respond in time can slow down the process. Staying proactive ensures your trademark moves forward without unnecessary setbacks.
Contact Our Experienced New Jersey Trademark Attorneys
Filing a trademark takes time, but the right approach can help you avoid delays. A strong application, quick responses, and proactive monitoring all help keep the process on track. At Gearhart Law, we guide businesses and entrepreneurs through every step and ensure their trademarks receive the attention they deserve. If you’re looking to secure your trademark as efficiently as possible, contact us today. We’re ready to help you protect your brand.