How to Market Your Invention, Product, or Journey

Our July 31, 2025 Entrepreneurial Strategy Series event, “How to Market Your Product, Invention or Journey” featured expert insights from entrepreneurs and authors on key marketing strategies, including podcasting, crowdfunding, customer education, and investor engagement. Check out the recap as well as the video or podcast replay!

Recap from Each Speaker:

David Postolski, Esq., Partner at Gearhart Law: (david@gearhartlaw.com)

Importance of securing intellectual property early in the entrepreneurial journey.
Introduced four featured authors from the book “Marketing Your Invention, Product, or Journey”, who shared their expertise in podcasting, inventing, crowdfunding, and venture capital.

Elizabeth Gearhart, Founder at Gear Media Studios and Co-host of the Passage to Profit Show: (elizabeth@gearhartlaw.com)

Spoke about the power of podcasting as a digital marketing tool for businesses.
She highlighted how podcasting helps position business owners as thought leaders and boosts online visibility through SEO and distribution across multiple directories.
Key strategies include using keywords, updating content regularly, and repurposing podcast material across platforms like YouTube.
She also touched on technical tips, such as using RSS feeds, investing in high-quality audio, and leveraging AI tools like ChatGPT for content ideation.

Emily Kenison, Inventor, Founder and CEO of RobeCurls: https://www.linkedin.com/in/emily-kenison

Shared her marketing journey focused on customer education and engagement.
Emphasized the value of demonstrating product use clearly and connecting with customers through virtual curl classes and YouTube content.

Chris Rawley, CEO of Harvest Returns: https://www.linkedin.com/in/chrisrawley/

Explored how to attract investors interested in alternative investments, especially in the agricultural sector.
He shared insights on raising capital successfully through their platform.

Andrew D. Ive, Founder at Big Idea Ventures: https://www.linkedin.com/in/andrewive/

Both an inventor and investor, spoke about the importance of aligning with investors who believe in your mission.
He offered practical tips on creating compelling pitch decks and building strong investor relationships.

This event is sponsored by Gearhart Law, a full service Intellectual Property firm specializing in Patent, Trademark and Copyright Law domestically and globally. We serve inventors, entrepreneurs, and established businesses. We can help you strategize and build your IP portfolio based on your business needs. Call us for a free consultation at 908-650-1629 or contact us through: https://gearhartlaw.com/

About the Author

Richard Gearhart, Esq. is the founder of Gearhart Law and the host of a weekly radio show for entrepreneurs called “Passage to Profit”. He has built a firm with an international presence that helps entrepreneurs from around the world with their patent, trademark and copyright needs. Richard commands a breadth of experience that comes from nearly 30 years of practice in the writing and prosecution of hundreds of patents, and in all aspects of Intellectual Property law. In 2022, Richard was recognized by ROI New Jersey as a 2022 ROI Influencer in the Law List category for being one of the best of the best in New Jersey for intellectual property law. Gearhart Law emerged from Richard’s passion for entrepreneurship and startups and his belief that entrepreneurship grows the economy and creates jobs. When we started Gearhart Law, our goal was to help and support the new business ventures of 500 entrepreneurs and inventors. After 12 years, the firm has far surpassed this goal; today, we look forward to helping even more inventors and entrepreneurs get off to a great start and reach their own goals.