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By Richard Gearhart
Founding Partner

How to Use Social Media to Propel Your Business

Growing a brand and business is hard! You have to embrace some form of marketing in order to achieve this and in today’s world that is usually through Social Media. However, social media can be a cultural minefield and posting the “right thing” is key to a company’s success. In addition, social media can be a legal minefield especially when publicly disclosing your Intellectual Property. This presentation will feature two experts in the “art” of social media. Learn best practices and tips from those who have achieved and created social media successes. This presentation will also explore the future of social media marketing and where its headed.

Presented by the Entrepreneurial Strategy Series and Gearhart Law.


Tara Ackaway, CEO & Founder of Social Wise Communications LLC: Tara Ackaway is the CEO and Founder of Social Wise Communications LLC, an award winning public relations and social media firm. She is an entertainment publicist, talent manager and social media strategist. Tara and her team assist small businesses, non-profit organizations, products, places and people to tell their stories and achieve “buzz” by developing and implementing innovative ideas to identify new customers and build loyalty among existing customers. Tara’s clients have been featured by Good Morning America, Bravo TV, The Drew Barrymore Show, Forbes, People, Black Enterprise, The New York Times, TechCrunch, and News 12 NJ to name a few. Read more at:

Kenya Gipson, Brand Integration Specialist for iHeartRadio: Keya Gipson aka “Coach Kenya” is a Brand Integration Specialist for iHeartRadio and specializes in influencer social media marketing. Kenya first launched her media career at iHeartRadio in Poughkeepsie, NY as weekend host on 92.1 Lite FM and afternoon drive co-host on 96.1 KISS FM. She soon worked her way to CBS Radio New York and then to iHeartRadio NYC where she helped create the Nationally Syndicated Radio Show, Passage to Profit. Her Power Move segment highlights the culture’s “power players” in the business, music, and tech space. Some of her feature interviews include: Charlamagne Tha God, DJ Envy, Daymond John, Mob Deep, Dana Dane, Sean Garrett, Keyon Martin, Styles P, Kenny Burns, Rapsody, Tony Dofat, Kranium and more. Kenya is also one of the hosts of iHeart Radio’s Building Black Biz podcast that is featured across Z100, Q104, 710 WOR, 106.7 Lite FM, 103.5 KTU, and Power 105.1 in NYC. As a lifestyle influencer Kenya has been featured on The Today Show and The Wendy Williams Show. Read more at:

David Postolski, Esq. and Richard Gearhart, Esq. are our event moderators.

About the Author
Richard Gearhart, Esq. is the founder of Gearhart Law and the host of a weekly radio show for entrepreneurs called “Passage to Profit”. He has built a firm with an international presence that helps entrepreneurs from around the world with their patent, trademark and copyright needs. Richard commands a breadth of experience that comes from nearly 30 years of practice in the writing and prosecution of hundreds of patents, and in all aspects of Intellectual Property law. In 2022, Richard was recognized by ROI New Jersey as a 2022 ROI Influencer in the Law List category for being one of the best of the best in New Jersey for intellectual property law. Gearhart Law emerged from Richard’s passion for entrepreneurship and startups and his belief that entrepreneurship grows the economy and creates jobs. When we started Gearhart Law, our goal was to help and support the new business ventures of 500 entrepreneurs and inventors. After 12 years, the firm has far surpassed this goal; today, we look forward to helping even more inventors and entrepreneurs get off to a great start and reach their own goals.