Why Should You Get a Trademark Search Done?

By Richard Gearhart
Founding Partner

Why Should You Get a Trademark Search Done?

Getting a trademark search done is important for several reasons:

1. Avoiding Infringement: A trademark search can help you avoid infringing on the trademark rights of others. If you use a trademark that is already registered or being used by someone else, you could face legal action for trademark infringement. A search can help you identify any potential conflicts before you invest time and money into building your brand.
2. Protecting Your Brand: A trademark search can help you identify and protect your own brand. If you have a unique name or logo, you’ll want to make sure that no one else is using it or something similar. If someone else is using a similar mark, you may need to change your branding to avoid confusion.
3. Building Brand Value: A trademark search can help you build the value of your brand by ensuring that your brand is unique and protected. A strong trademark can help you establish your brand in the market and differentiate yourself from your competitors.
4. Save Time and Money: A trademark search can save you time and money by identifying potential conflicts before you invest in branding or marketing efforts. It’s much easier and less expensive to change your branding early on than to face legal action later.

In summary, getting a trademark search done can help you avoid infringement, protect your brand, build brand value, and save time and money in the long run.

About the Author

Richard Gearhart, Esq. is the founder of Gearhart Law and the host of a weekly radio show for entrepreneurs called “Passage to Profit”. He has built a firm with an international presence that helps entrepreneurs from around the world with their patent, trademark and copyright needs. Richard commands a breadth of experience that comes from nearly 30 years of practice in the writing and prosecution of hundreds of patents, and in all aspects of Intellectual Property law. In 2022, Richard was recognized by ROI New Jersey as a 2022 ROI Influencer in the Law List category for being one of the best of the best in New Jersey for intellectual property law. Gearhart Law emerged from Richard’s passion for entrepreneurship and startups and his belief that entrepreneurship grows the economy and creates jobs. When we started Gearhart Law, our goal was to help and support the new business ventures of 500 entrepreneurs and inventors. After 12 years, the firm has far surpassed this goal; today, we look forward to helping even more inventors and entrepreneurs get off to a great start and reach their own goals.